Instagram is one of the social networking sites where users can post mainly photos and videos. Instagram is characterized by its specialization in posting images and videos compared to other social networking sites.
In addition, compared to Twitter and other social networking services, Instagram itself has low diffusion potential, but it is possible to increase diffusion by linking accounts with other social networking services such as Facebook, making it a very easy social networking service to link with other social networking services. One of the main advantages of Instagram is its ability to connect with friends and family regardless of geographic location. The ability to share photos and videos helps maintain relationships and share experiences in a visual and engaging way. In addition, Instagram’s Stories and Reel features allow users to capture and share moments in real time, enhancing the immediacy and personal connection of the content.
However, there are drawbacks to using Instagram. One of them is the potential for increased stress and anxiety due to social comparisons. The nature of curated content can create unrealistic expectations and affect self-esteem. Additionally, the addictive nature of the platform can lead to excessive screen time, which can undermine real-world interaction and productivity.
Instagram is also useful for professional use. It is useful for advertising efforts and branding of companies and services. When used well, posts and stories can be useful for company and product branding and advertising activities. In particular, it is easy to solidify a brand image by sending out images and videos related to a company or product using hashtags. since Instagram is an application that mainly uses media content such as images and videos, it is easy to promote products and services visually through the content.
Another advantage is that media content is more appealing to users than text content. More than other social networking sites, hashtags play a major role on Instagram.
You can access numerous posts via hashtags, and you can also follow hashtags themselves.
Therefore, if you add hashtags well, you can have the advantage of having your posts seen by many people even if you have a small number of followers.
In most social networking sites, a lack of followers tends to cause stagnation in the number of views, and because of the low number of views, the number of followers does not increase.
Except for large, well-known companies, it is difficult in some respects to increase the number of followers of a company account on a social networking site.
However, Instagram has the potential to break the stagnation and increase the number of views by utilizing hashtags, which is a great advantage compared to other SNSs.
However, while Facebook has sharing functions such as Share and Twitter has RT, Instagram has no such functions and has the disadvantage of low diffusion power.
Therefore, it is important to announce your Instagram account on your website and promote it extensively by linking it to other SNSs to increase its diffusion power.
In addition, industries that can take beautiful photos, such as restaurants, confectionery stores, new construction companies, and tourism, can match the effectiveness of Instagram, but it is difficult to take appealing photos and videos in the machinery manufacturing and civil engineering construction industries.